Cookie Policy of Della Pia S.R.L.

This document informs Users about the technologies that help Della Pia S.R.L. to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with Della Pia S.R.L..

For simplicity, all such technologies are defined as “Trackers” within this document – unless there is a reason to differentiate.
For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.

Some of the purposes for which Trackers are used may also require the User’s consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.

Della Pia S.R.L. uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.
In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information – such as the presence of other Trackers – in the linked privacy policies of the respective third-party providers or by contacting the Owner.

Activities strictly necessary for the operation of Della Pia S.R.L. and delivery of the Service

Della Pia S.R.L. uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.

Other activities involving the use of Trackers

Basic interactions & functionalities

Della Pia S.R.L. uses Trackers to enable basic interactions and functionalities, allowing Users to access selected features of the Service and facilitating the User’s communication with the Owner.

  • Interaction with live chat platforms

    This type of service allows Users to interact with third-party live chat platforms directly from the pages of Della Pia S.R.L., for contacting and being contacted by Della Pia S.R.L. support service.
    If one of these services is installed, it may collect browsing and Usage Data in the pages where it is installed, even if the Users do not actively use the service. Moreover, live chat conversations may be logged.

    Zendesk Chat (Zendesk, Inc.)

    Zendesk Chat is a service for interacting with the Zendesk live chat platform provided by Zendesk, Inc.

    Personal Data processed: address, company name, Cookies, country, Data communicated while using the service, email address, first name, last name, phone number and Usage Data.

    Place of processing: United States – Privacy Policy.

    Storage duration:

    • __zlcmid: 1 year

Experience enhancement

Della Pia S.R.L. uses Trackers to provide a personalized user experience by improving the quality of preference management options, and by enabling interaction with external networks and platforms.

  • Interaction with external social networks and platforms

    This type of service allows interaction with social networks or other external platforms directly from the pages of Della Pia S.R.L..
    The interaction and information obtained through Della Pia S.R.L. are always subject to the User’s privacy settings for each social network.
    This type of service might still collect traffic data for the pages where the service is installed, even when Users do not use it.
    It is recommended to log out from the respective services in order to make sure that the processed data on Della Pia S.R.L. isn’t being connected back to the User’s profile.

    Facebook Like button and social widgets (Facebook, Inc.)

    The Facebook Like button and social widgets are services allowing interaction with the Facebook social network provided by Facebook, Inc.

    Personal Data processed: Cookies and Usage Data.

    Place of processing: United States – Privacy Policy.

    Storage duration:

    • _fbp: 3 months

    Pinterest “Pin it” button and social widgets (Pinterest)

    The Pinterest “Pin it” button and social widgets are services allowing interaction with the Pinterest platform provided by Pinterest Inc.

    Personal Data processed: Cookies and Usage Data.

    Place of processing: United States – Privacy Policy.

    Storage duration:

    • _pin_unauth: 1 year
    • _pinterest_ct_ua: duration of the session

Measurement

Della Pia S.R.L. uses Trackers to measure traffic and analyze User behavior with the goal of improving the Service.

  • Analytics

    The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

    Google Analytics (Google Ireland Limited)

    Google Analytics is a web analysis service provided by Google Ireland Limited (“Google”). Google utilizes the Data collected to track and examine the use of Della Pia S.R.L., to prepare reports on its activities and share them with other Google services.
    Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

    Personal Data processed: Cookies and Usage Data.

    Place of processing: Ireland – Privacy PolicyOpt Out.

    Storage duration:

    • AMP_TOKEN: 1 hour
    • _ga: 2 years
    • _gac*: 3 months
    • _gat: 1 minute
    • _gid: 1 day

    Facebook Ads conversion tracking (Facebook pixel) (Facebook, Inc.)

    Facebook Ads conversion tracking (Facebook pixel) is an analytics service provided by Facebook, Inc. that connects data from the Facebook advertising network with actions performed on Della Pia S.R.L.. The Facebook pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Audience Network.

    Personal Data processed: Cookies and Usage Data.

    Place of processing: United States – Privacy Policy.

    Storage duration:

    • _fbp: 3 months
    • fr: 3 months

    Google Ads conversion tracking (Google Ireland Limited)

    Google Ads conversion tracking is an analytics service provided by Google Ireland Limited that connects data from the Google Ads advertising network with actions performed on Della Pia S.R.L..

    Personal Data processed: Cookies and Usage Data.

    Place of processing: Ireland – Privacy Policy.

    Storage duration:

    • IDE: 2 years
    • test_cookie: 15 minutes
  • Anonymized analytics services

    The services contained in this section allow the Owner, through the use of third-party Trackers, to collect and manage analytics in an anonymized form.

    Google Analytics with anonymized IP (Google Ireland Limited)

    Google Analytics is a web analysis service provided by Google Ireland Limited (“Google”). Google utilizes the Data collected to track and examine the use of Della Pia S.R.L., to prepare reports on its activities and share them with other Google services.
    Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
    This integration of Google Analytics anonymizes your IP address. It works by shortening Users’ IP addresses within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the complete IP address be sent to a Google server and shortened within the US.

    Personal Data processed: Cookies and Usage Data.

    Place of processing: Ireland – Privacy PolicyOpt Out.

    Storage duration:

    • AMP_TOKEN: 1 hour
    • _ga: 2 years
    • _gac*: 3 months
    • _gat: 1 minute
    • _gid: 1 day

Targeting & Advertising

Della Pia S.R.L. uses Trackers to deliver personalized marketing content based on User behavior and to operate, serve and track ads.

  • Advertising

    This type of service allows User Data to be utilized for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on Della Pia S.R.L., possibly based on User interests.
    This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.
    Some of the services listed below may use Trackers to identify Users or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the User’s interests and behavior, including those detected outside Della Pia S.R.L.. For more information, please check the privacy policies of the relevant services.
    Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by any of the services below, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section “How to opt-out of interest-based advertising” in this document.

    Google Ad Manager (Google Ireland Limited)

    Google Ad Manager is an advertising service provided by Google Ireland Limited that allows the Owner to run advertising campaigns in conjunction with external advertising networks that the Owner, unless otherwise specified in this document, has no direct relationship with.
    In order to opt out from being tracked by various advertising networks, Users may make use of Youronlinechoices. In order to understand Google’s use of data, consult Google’s partner policy.
    This service uses the “DoubleClick” Cookie, which tracks use of Della Pia S.R.L. and User behavior concerning ads, products and services offered.

    Users may decide to disable all the DoubleClick Cookies by going to: Google Ad Settings.

    Personal Data processed: Cookies and Usage Data.

    Place of processing: Ireland – Privacy Policy.

    Storage duration:

    • AID: 2 years
    • ANID: 2 years
    • Conversion: 3 months
    • DSID: 14 days
    • FCNEC: 1 year
    • FLC: 10 seconds
    • FPAU: 3 months
    • FPGCLAW: 3 months
    • FPGCLDC: 3 months
    • FPGCLGB: 3 months
    • IDE: 2 years
    • NID: 6 months
    • RUL: 1 year
    • TAID: 14 days
    • __gads: 2 years
    • __gsas: 2 years
    • _gac_: 3 months
    • _gac_gb_: 3 months
    • _gcl_au: 3 months
    • _gcl_aw: 3 months
    • _gcl_dc: 3 months
    • _gcl_gb: 3 months
    • _gcl_gf: 3 months
    • _gcl_ha: 3 months
    • id: 2 years
    • test_cookie: 15 minutes

    Google AdSense (Google Ireland Limited)

    Google AdSense is an advertising service provided by Google Ireland Limited. This service uses the “DoubleClick” Cookie, which tracks use of Della Pia S.R.L. and User behavior concerning ads, products and services offered.
    Users may decide to disable all the DoubleClick Cookies by going to: Google Ad Settings.

    In order to understand Google’s use of data, consult Google’s partner policy.

    Personal Data processed: Cookies and Usage Data.

    Place of processing: Ireland – Privacy PolicyOpt Out.

    Storage duration:

    • AID: 2 years
    • ANID: 2 years
    • Conversion: 3 months
    • DSID: 14 days
    • FCNEC: 1 year
    • FLC: 10 seconds
    • FPAU: 3 months
    • FPGCLAW: 3 months
    • FPGCLDC: 3 months
    • FPGCLGB: 3 months
    • IDE: 2 years
    • NID: 6 months
    • RUL: 1 year
    • TAID: 14 days
    • __gads: 2 years
    • __gsas: 2 years
    • _gac_: 3 months
    • _gac_gb_: 3 months
    • _gcl_au: 3 months
    • _gcl_aw: 3 months
    • _gcl_dc: 3 months
    • _gcl_gb: 3 months
    • _gcl_gf: 3 months
    • _gcl_ha: 3 months
    • id: 2 years
    • test_cookie: 15 minutes
  • Managing contacts and sending messages

    This type of service makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User.
    These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.

    Mailchimp (The Rocket Science Group LLC)

    Mailchimp is an email address management and message sending service provided by The Rocket Science Group LLC.

    Personal Data processed: address, Cookies, country, date of birth, email address, first name, gender, last name, phone number, Usage Data, username and various types of Data.

    Place of processing: United States – Privacy Policy.

  • Remarketing and behavioral targeting

    This type of service allows Della Pia S.R.L. and its partners to inform, optimize and serve advertising based on past use of Della Pia S.R.L. by the User.
    This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioral targeting activity.
    Some services offer a remarketing option based on email address lists.
    In addition to any opt-out feature provided by any of the services below, Users may opt out by visiting the Network Advertising Initiative opt-out page.

    Users may also opt-out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

    Facebook Remarketing (Facebook, Inc.)

    Facebook Remarketing is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of Della Pia S.R.L. with the Facebook advertising network.

    Personal Data processed: Cookies and Usage Data.

    Place of processing: United States – Privacy PolicyOpt Out.

    Storage duration:

    • _fbp: 3 months

    Google Ad Manager Audience Extension (Google Ireland Limited)

    Google Ad Manager Audience Extension is a remarketing and behavioral targeting service provided by Google Ireland Limited that tracks the visitors of Della Pia S.R.L. and allows selected advertising partners to display targeted ads across the web to them.

    Personal Data processed: Cookies and Usage Data.

    Place of processing: Ireland – Privacy PolicyOpt Out.

    Storage duration:

    • AID: 2 years
    • ANID: 2 years
    • Conversion: 3 months
    • DSID: 14 days
    • FCNEC: 1 year
    • FLC: 10 seconds
    • FPAU: 3 months
    • FPGCLAW: 3 months
    • FPGCLDC: 3 months
    • FPGCLGB: 3 months
    • IDE: 2 years
    • NID: 6 months
    • RUL: 1 year
    • TAID: 14 days
    • __gads: 2 years
    • __gsas: 2 years
    • _gac_: 3 months
    • _gac_gb_: 3 months
    • _gcl_au: 3 months
    • _gcl_aw: 3 months
    • _gcl_dc: 3 months
    • _gcl_gb: 3 months
    • _gcl_gf: 3 months
    • _gcl_ha: 3 months
    • id: 2 years
    • test_cookie: 15 minutes

    Google Signals (Google Ireland Limited)

    Della Pia S.R.L. uses Google Signals, a feature of Google Analytics, which will associate the visitation information that it collects from Della Pia S.R.L. with Google information from accounts of signed-in Google-account users who have consented to this association for the purpose of ads personalization. This Google information may include User location, search history, YouTube history and Data from sites that partner with Google – and is used to provide aggregated and anonymized insights into Users’ cross device behaviors.

    If a User falls under the described association, they may access and/or delete such Data via My Activity provided by Google.

    Personal Data processed: Cookies and Usage Data.

    Place of processing: Ireland – Privacy PolicyOpt Out.

    Remarketing with Google Analytics (Google Ireland Limited)

    Remarketing with Google Analytics is a remarketing and behavioral targeting service provided by Google Ireland Limited that connects the tracking activity performed by Google Analytics and its Cookies with the Google Ads advertising network and the Doubleclick Cookie.

    Personal Data processed: Cookies and Usage Data.

    Place of processing: Ireland – Privacy PolicyOpt Out.

    Storage duration:

    • test_cookie: 15 minutes
    • IDE: 2 years
    • _gcl_*: 3 months

    Google Ads Remarketing (Google Ireland Limited)

    Google Ads Remarketing is a remarketing and behavioral targeting service provided by Google Ireland Limited that connects the activity of Della Pia S.R.L. with the Google Ads advertising network and the DoubleClick Cookie.

    Users can opt out of Google’s use of cookies for ads personalization by visiting Google’s Ads Settings.

    Personal Data processed: Cookies and Usage Data.

    Place of processing: Ireland – Privacy PolicyOpt Out.

    Storage duration:

    • AID: 2 years
    • ANID: 2 years
    • Conversion: 3 months
    • DSID: 14 days
    • FCNEC: 1 year
    • FLC: 10 seconds
    • FPAU: 3 months
    • FPGCLAW: 3 months
    • FPGCLDC: 3 months
    • FPGCLGB: 3 months
    • IDE: 2 years
    • NID: 6 months
    • RUL: 1 year
    • TAID: 14 days
    • __gads: 2 years
    • __gsas: 2 years
    • _gac_: 3 months
    • _gac_gb_: 3 months
    • _gcl_au: 3 months
    • _gcl_aw: 3 months
    • _gcl_dc: 3 months
    • _gcl_gb: 3 months
    • _gcl_gf: 3 months
    • _gcl_ha: 3 months
    • id: 2 years
    • test_cookie: 15 minutes

How to manage preferences and provide or withdraw consent

There are various ways to manage Tracker related preferences and to provide and withdraw consent, where relevant:

Users can manage preferences related to Trackers from directly within their own device settings, for example, by preventing the use or storage of Trackers.

Additionally, whenever the use of Trackers is based on consent, Users can provide or withdraw such consent by setting their preferences within the cookie notice or by updating such preferences accordingly via the relevant consent-preferences widget, if available.

It is also possible, via relevant browser or device features, to delete previously stored Trackers, including those used to remember the User’s initial consent.

Other Trackers in the browser’s local memory may be cleared by deleting the browsing history.

With regard to any third-party Trackers, Users can manage their preferences and withdraw their consent via the related opt-out link (where provided), by using the means indicated in the third party’s privacy policy, or by contacting the third party.

Locating Tracker Settings

Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:

Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).

How to opt out of interest-based advertising

Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

Consequences of denying consent

Users are free to decide whether or not to grant consent. However, please note that Trackers help Della Pia S.R.L. to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, in the absence of the User’s consent, the Owner may be unable to provide related features.

Owner and Data Controller

Della Pia srl

Via Francesco Caracciolo, 14

80122 Napoli

P.IVA 07447270633

Owner contact email: customer@dmilanofficial.com

Since the use of third-party Trackers through Della Pia S.R.L. cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.

Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by Della Pia S.R.L..